Reef Finder

By Russell Kelley

The world’s first searchable smartguide to reef life. With the Reef Finder (A4 paper edition) you can identify anything by choosing what it looks like! An easy-to-use primer that de-mystifies the blizzard of biodiversity found on reefs

Over 840 images
Covers all major fish & invertebrate groups
Also includes marine reptiles
Search using a unique 9 page Visual Index system.
WYSIWYLF - What You See Is What You Look For!
No biological knowledge required to solve the 'What is it?’ problem!
Not for underwater use!

WHAT IS IT?
The world’s first searchable field guide to the amazing diversity of reef life!

WHAT DOES IT DO?
It answers the fundamental question: “What kind of thing is that?” … and gives you reasons why.

HOW DOES IT WORK?
Just search the Visual Index for simple shapes (e.g. fingers, spines, spirals), textures or concepts (e.g. holes, tentacles). You can even search by “sediments”, and it’s 99% latin free! You can also go directly to the groups you know from the front cover.

WHO IS IT FOR?
Everyone! – divers, aquarists, dive guides & businesses, snorkelers, reef walkers, teachers, students, naturalists & scientists. Young minds discovering the natural world!

WHY SHOULD I BUY IT?
It’s a smart, fun, interactive tool that identifies anything at a fantastic price! It’s beautifully designed and there is nothing else like it! Use it to interact and problem solve with your friends / customers.

IT’S AN ID GUIDE. BUT NOT AS YOU KNOW IT!

Traditional guides are arranged in scientific order which is a fatal flaw for learning. They assume you know what “kind” of thing you are trying to ID and where to look in their book in the first place. Enter the Reef Finder – the Reef Finder’s VISUAL INDEX solves the ID problem for divers without assuming you have biological training. For example you can search by ‘TENTACLES’ or many other shapes, textures and concepts like ‘holes’ or ’sediment’. Now for the first time you can explore, discover, learn and communicate with others!

THE EYES HAVE IT…
When it comes to ease of use the Reef Finder has no competition. Use the Visual Index to look for the shape of the critter in front of you, then choose a Gallery page to confirm. Think of it as Visual Hyperlinking – it’s a process we call WYSIWYLF – What You See Is What You Look For. The Reef Finder only tells you about things you can actually see. With no technical terms or prior knowledge required there’s nothing to get between you and learning. Take pictures and use the Reef Finder to ID your mystery beasties then use that knowledge to look them up in traditional field guides, making them more useful too! The Reef Finder – empowering the interested person to get results instantly!

52 PAGES OF PURE POWER
The Reef Finder has got you covered for all the major fish and invertebrate groups, plants and marine reptiles so there is no need to keep it all your head. Use the Visual Index to ID the weird and wonderful critters you see on every dive. Take pics with a snappy cam of all the weird things you see while diving and use the Reef Finder to solve their ID’s with friends. Great for course work, surveys, snorkelling, reef walks and beach-combing.

DEEP AND MEANINGFUL BY DESIGN
The Reef Finder is designed to be both simple and deep: it’s the perfect fast-start ID tool for beginners as well as a powerful “answer anything” reference for instructors, trainers, students and nerds of the obscure! Developed over 3 years and tested by dozens of biologists and dive instructors the Reef Finder is innovative, accurate and practical. It’s the world’s first comprehensive searchable field guide reef biodiversity. Note: the Reef Finder uses examples taken from the Indo Pacific but actually works anywhere because when you are trying to answer... ‘What kind of thing is that?’ ...the big ideas of biology are universal!

PLAIN AND SIMPLE
The Reef Finder only mentions things you can actually see underwater which makes learning easier. All descriptions are in plain language with yellow tip arrows to guide learning. Pages contain helpful ecological information and warnings.